Indigo Wild’s Zum laundry soap has only four clean ingredients, and features aromatherapy scents such as sea salt, and frankincense and myrrh. Indigo Wild has a facial care collection with a cleanser, toner, facial oil, scrubs and eye butter priced from $14 to $22. Stacy has freed up Voth to concentrate on developing products like facial care. To help her have fun again and build its brand, Indigo Wild has brought on board Mike Stacy, the former VP of global sales for Dr. “I had raised the baby who is now ready for college.”įor Voth, the investment affords her the opportunity to inject zest back into her position. “You know when you are ready when it is not as much fun or you are having sleepless nights,” she says. The business aligns seamlessly into HKW’s health and wellness sector focus and also has a tremendous track record of growth, customer loyalty and product innovation.” HKW’s portfolio contains Fresh Direct Produce, Protect Plus Air, PANOS Brands and Allied Vision Group.Īt the time of the deal, John Carsello, partner at HKW, concurred, saying, “Indigo Wild represents an ideal fit for HKW and our investment approach. Industry matchmaker Andrew Shore, managing director of investment bank Moelis & Co., connected her company to HKW. Indigo Wild is the private equity firm’s only beauty investment so far. Voth says her company complements its wellness platform. Indigo Wild began down the acquisition path about three years ago when Voth was preoccupied with roles that didn’t fuel her creative juices.

You do it because you are passionate about what you love.” Indigo Wild, maker of Zum natural products, sold to Hammond, Kennedy, Whitney & Co. “Entrepreneurs don’t start a business to become a CEO.

“I selfishly like to do what I like: product development, marketing,” says Voth. She sought to return to the work responsibilities she prefers. The cash infusion was appealing, but Voth maintains there were motives beyond financial resources for selling Indigo Wild.

Voth and her husband Todd remain minority shareholders of the Kansas City-based brand they started in their kitchen in 1996 and nurtured into to an estimated $40 million enterprise.

The private equity firm acquired a majority stake in the maker of Zum natural products for an undisclosed sum. “I had raised the baby who is now ready for college,” says Emily Voth, founder of Indigo Wild, explaining her company’s deal with Hammond, Kennedy, Whitney & Co.

Indigo wild zum laundry soap